The recruiting process is one of those things where you can’t wait for it to be over, but you aren’t really sure how you’re going to reach the end — or how to get the results that make it all worth it.
Here are three truths about the process:
- It’s expensive
Between lessons, team dues, tournament fees, travel expenses, hotels, gear, and a whole bunch of other expenses you don’t even realize — the recruiting process can be extremely expensive.
Spoiler alert: there are ways to save money, and still get the results you want.
- Travel coaches don’t have time to devote the necessary attention to each player on their team.
Even if your travel coach has the connections he says he has, it’s impossible for him to give the ample attention required to build exposure and interest for every player. There are too many players on his plate.
The good news is…you don’t need his undivided attention to gain exposure. You can acquire most (if not all) of it yourself.
- Results are hard to come by, even if you’re spending hours upon hours at practices and tournaments.
Throwing time or money at the recruiting process won’t get you results. The majority of people aren’t traveling to tournaments because it’s the most effective, efficient method to earn a scholarship. They’re doing it because that’s what everyone else is doing, and they don’t know what else to do.
Here’s the best news…there’s a strategy that works. There’s an approach that can reduce your spending, limit reliance on your travel coach, and achieve the results you want.
To implement the strategy, you don’t have to know anything about baseball or softball.
You don’t need to travel all over the country for tournaments and showcases.
And you don’t need to spend lots of money on a recruiting site that’s going to give you access to their “database.”
So instead of burning yourself out, consider an alternative route that lets you work with your son to achieve a shared goal…think of the recruiting process as a way to bond with your daughter while preparing for the future — and you can do all of this without sacrificing quality.
Here are three things you can do to get results
- Target schools that need your son’s/daughter’s position
When applying for a job, the first step is to find companies that are hiring. It’s no different in the recruiting process. Find schools that are in need of your son or daughter’s position.
If a school has a freshman all-american catcher, they don’t need your daughter (a junior catcher). They’re not going to respond to her email, no matter how good she is.
The easiest way to do this is to check the rosters of the schools you’re interested in. If they have a bunch of underclassmen at your son’s position, they’re not going to respond to your email. There are other ways to determine the need of the school, but we’ll look more closely at those in part two.
- Make video the centerpiece of your recruiting campaign
Video is great for many reasons.
First, it’s cheap. You can make a recruiting video for $0. You don’t have to pay anyone to do it for you. Here, I’ll show you how.
Second, it simulates live action. It’s the next best thing to a coach watching your son play live.
Third, the coach doesn’t have to spend the time and money traveling to evaluate your daughter. He can evaluate her while he’s sitting on the toilet in his own home.
Fourth, video is the best way to prove to a coach that you’re valuable. Statistics are great…but video is more important. Don’t believe me? Then why do most coaches insist on seeing players live even if a player has good stats?
Statistics don’t tell the whole story…they’re a credible forward to your novel. But your video is the book — it’s where the real value is.
Game video is usually better than practice video. But, if you don’t have any game video you’re happy with, practice video will work just fine — as long as it’s in a cage or on a field. The video shouldn’t be from your garage or your backyard.
- Think about the recruiting process like a business.
Your son or daughter is the product. College coaches are your market. It’s not enough to put him in a tournament and hope for the best. Exposure is more complicated than that.
There are tons of companies out there that spend a fortune on marketing and never see the sales they expect.
Why does this happen?
It happens because the will to buy is more complicated than exposure. You can’t simply tell people about your product…that alone doesn’t convince them it’s valuable and worth buying.
To make exposure valuable, you have to figure out what your market is looking for, make a GOOD product, package it beautifully, and put it where they can see it.
You have to sell to people who want to buy.
By making email/video the centerpiece of your campaign, you can pick and choose the tournaments that are going to give you the best return on investment in the recruiting process.
You don’t have to attend all of them to try and find the 2 or 3 that are going to be most effective.